In 1958, a team of crack food scientists, and probably a few posers, invented the miracle we know today as “Cocoa Krispies”. It remains the platonic ideal of cereals: It talks, doesn’t require added sugar, is made of rice and is low in fiber to facilitate gorging. And, best of all, it is infused with […]

Read More The Venial Degradation of the Cocoa Krispies Mascots